Our Story
In 2020, we were living life at full speed—juggling demanding international careers with a passion forsports. Then came pregnancy, followed by a miscarriage. That moment changed everything. It made us rethink our nutrition.
For the next three years, we adopted a strictly vegan diet, only to realize that well-being isn’t found in extremes. It’s about balance—making smart, nourishing choices every day.
At that time, being particularly selective, we needed a clean and lasting source of energy that would support both body and mind—without the downsides of traditional coffee: stress, anxiety, jitters, and energy crashes. When we couldn’t find anything that met our expectations, we decided to create it ourselves.
For two years, we worked alongside nutritionists, neuroscientists, and food experts to develop the next generation of functional coffee: Supercafé. Every ingredient was carefully selected and scientifically validated to deliver clean, long-lasting energy, improved focus, and genuine well-being.
Today, Supercafé is an essential part of our daily lives and has transformed the way we feel. We hope it does the same for you.
Ed & Talita.
Founders
Evolution
2020
Plant based energy
After a year of perfecting our own homemade Flying Coffee to power our workouts—a natural recipe carefully crafted with powerful super-ingredients—we are launching the first version of Fuelees SuperBoost Coffee.
2021
Healthy performance
Fuelees SuperBoost Coffee is the first in Fuelees’ range of clean supplement beverages, neuroscience-backed and athlete-approved. It delivers natural essential energy, key nutrients, vitamins, and minerals to fuel both body and mind.
2022
A sustainable mission
Driven by a strong commitment to impact and innovation, we are redefining the disposable-heavy ready-to-drink industry with a fully circular production and consumption model, supported by zero-emission distribution.
2023
A smart version
Building on the success of the SuperBoost pre-workout version, we are developing a test formula in powder form to reinvent the instant coffee ritual. This SuperSmart recipe is specially designed to provide a mental and mood boost, going beyond just physical energy.
2024
New formula: SUPERCAFÉ
Always striving for innovation to deliver precise functional benefits, we are committed to significantly enhancing mental well-being, especially in regions where sunlight and optimism are scarce. With this approach, we have developed Supercafé, a formula that is both delicious and advanced, enriched with essential amino acids (Carnitine, Choline, Tyrosine), as well as high levels of vitamins and magnesium for optimal support.